FORMULA DRIFT PARTNERS WITH SUMMIT RACING FOR PRO2 CATEGORY CONTINGENCY AND PROMOTION
Formula DRIFT – the world’s premier competitive drifting series – is delighted to announce a new partnership with Summit Racing Equipment. This is especially good news because it focuses on the Pro2 category, which attracts up and coming drivers as they refine their skills before stepping up to the Pro category.
With 50 years of experience, Summit Racing Equipment is recognized as a market leader for its performance parts inventory, fast shipping, customer service, and tech expertise. It currently offers ten motorsport contingency programs to series around the world, and for 2018 Summit Racing Equipment will add Formula DRIFT Pro2 to its contingency program.
The program requires Pro2 teams to have Summit Racing decals on the car. The top two finishers will then be rewarded with a $200 gift card for finishing in first place, and a $100 gift card for second place in the Pro2 category.
Additionally, Summit Racing will sponsor a series of videos highlighting the drivers and focusing on their battle in the Pro2 category. Fans will be able to enjoy the videos and can follow the Formula DRIFT Pro2 category live when it takes place at four of the 2018 Formula DRIFTrounds. These include round three in Atlanta, GA; round six in St Louis, MO; round seven in Dallas, TX; and the final round eight at Irwindale Speedway in California. Furthermore, Summit Racing Equipment will activate at the Atlanta and Texas rounds, where it invites FormulaDRIFT fans to visit its booth and pick up a free catalog and special show discount offer.
“We’re very excited to take Summit Racing Equipment into the Formula DRIFT world,” said Tommy Dupree, motorsports and events coordinator at Summit Racing. “FD opens yet another facet of motorsports for us to expand our efforts as The World’s Speed Shop. We’re also very happy to be involved in the Pro2 category as a contingency sponsor and look forward to seeing the new stars who develop from this exciting category.”
In turn, Formula DRIFT president and co-founder, Jim Liaw, had this to say about the new partnership: “We are delighted to welcome Summit Racing Equipment to our series and we’re especially excited that they recognize the importance of the Pro2 category. We know it’s crucial to encourage new talent into the sport in order to maintain its meteoric rise, and the role Summit Racing Equipment will play with both the Pro2 contingency program and the video series will be appreciated by the teams and fans alike.”
Round two of the 2018 Formula DRIFT series takes place in Orlando, FL on April 27-28. Visit formulad.com for event details and ticket purchases.
ABOUT FORMULA DRIFT
Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s ability and control. Formula DRIFT provides a series for professional drifters to compete nationwide for the coveted Formula DRIFT Championship. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport.
Formula DRIFT has the most viewed livestream in the world, catering to more than 2.5M fans annually. The series is also featured on CBS Sports in the USA and distributed globally by IMG Media, reaching more than 400M households. CBS Sports Network is available across the country through local cable, video and telco providers, and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, visit cbssportsnetwork.com
For a competition schedule and ticket information, visit formulad.com
FOLLOW FORMULA DRIFT ONLINE
Tune into Formula DRIFT on CBS Sports and check your local listings for air times.
ABOUT SUMMIT RACING EQUIPMENT
Summit Racing Equipment has more than one million different parts in stock at four locations across the country. It is the go to source when you need quality parts at great prices with fast delivery. Visit summitracing.com
Summit Racing Equipment – Everything you need for Anything you drive
FOLLOW SUMMIT RACING ONLINE
facebook.com/SummitRacingEquipment
Press Release provided by:
Greg Emmerson
