SEMA 2011 | Part 2 The Outdoor Show Photography by Chris Cruz The thing about SEMA is that it is so grand in scale, that it is at times hard to ingest. Not only does it consume all three structures of the Las Vegas convention center, but it also claims the two large exterior parking lots adjacent to the two main halls. It’s this exterior section that has a collection of consumer show cars, mixed in with shop cars, mixed in with the famous motorsports exhibition section. While walking through these areas you sometimes find it unbelievable that these cars are not in the convention center. So here is a look at what could be found...

SEMA 2011 | Part 1 Some whips, but mostley hips. Photography by Michael Alvarado What can be said about SEMA? By definition it is an industry trade show founded in 1963 by a group of guys that loved building cars; Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. They called it the Speed Equipment Manufacturing Association aka SEMA. In 1970 it was changed to Specialty Equipment Market Association, still retaining the SEMA acronym. Since its conception it now consists of over 6500 companies worldwide. While originally it is designed to be a week of networking...