SEMA 2011 | Part 1 Some whips, but mostley hips. Photography by Michael Alvarado What can be said about SEMA? By definition it is an industry trade show founded in 1963 by a group of guys that loved building cars; Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. They called it the Speed Equipment Manufacturing Association aka SEMA. In 1970 it was changed to Specialty Equipment Market Association, still retaining the SEMA acronym. Since its conception it now consists of over 6500 companies worldwide. While originally it is designed to be a week of networking...