theory | State of Stance

SEMA 2012

SEMA 2012 Re-Kindled Enthusiasm Photography by Frank Leon & Michael Alvarado Specialty Equipment Market Association, or SEMA as the rest of the world knows it. Once again we attended SEMA and much to our surprise there was a resurgence of enthusiasm in the air. The past couple years at SEMA had been good, but it did not have that “WOW” factor, maybe it had something to do with a harsh economy or whatever. This year there were so many manufacture builds that they overflowed into the outside parking and show areas, and not just slapped together garage builds, we saw a lot of quality built vehicles. There was also a continued growth...