SEMA 2012 Re-Kindled Enthusiasm Photography by Frank Leon & Michael Alvarado Specialty Equipment Market Association, or SEMA as the rest of the world knows it. Once again we attended SEMA and much to our surprise there was a resurgence of enthusiasm in the air. The past couple years at SEMA had been good, but it did not have that “WOW” factor, maybe it had something to do with a harsh economy or whatever. This year there were so many manufacture builds that they overflowed into the outside parking and show areas, and not just slapped together garage builds, we saw a lot of quality built vehicles. There was also a continued growth...

Illest One Year Illest Celebrates One Year in Los Angeles Photography by Joseph Ginzburg Last month marked the one year anniversary of the Los Angeles Illest Boutiques opening. Over the last few years the Illest Clothing Line has done great things and made great accomplishments. Our very own Joe Ginzburg was there to cover the good times that were had by all that went to celebrate. The event was held in Pasadena, CA and the turn out was large. Amongst the crowd of Illest fans was Walker Wilkerson, Formula Drift driver for the Fatlace S13. Local DJ Resident SERTS spun ’till the we hours. ...